Our March insights indicate that Meta Ads remain a crucial and high-impact area of our clients’ performance marketing strategies. In this article we detail our March metrics, and explore how AI-driven campaigns and creative innovation are redefining advertising strategies amidst evolving digital landscapes.
Meta Performance and Platform Updates
Our March insights indicate that Meta Ads remain a crucial and high-impact area of our clients’ performance marketing strategies. In this article we detail our March metrics, and explore how AI-driven campaigns and creative innovation are redefining advertising strategies amidst evolving digital landscapes.
March Meta Ads Performance
With ad spend across Meta up 10% YoY, March saw an exciting 30% YoY boost in revenue for PH clients.
As highlighted in our Market Reports, we're consistently observing significant increases in platform revenue MoM. Whilst ROAS remained unchanged in comparison to February 2024 – reflecting brands' efforts to scale and close out the financial year – both spending and revenue increased by 15%.
This growth is attributed to AI-driven campaigns such as Advantage+, which aim to achieve the best cost per result and ROAS. However, it's crucial to recognise that while optimising for cost per result/ROAS is important, it may not always align with broader business objectives, such as acquiring new customers.
Consult with your strategist to understand how they leverage AI to deliver on-platform results and ROI, while also driving key business goals.
Meta Ads Updates: Creative is key
Looking ahead, the quality of creative output is more important than ever. Between the rise of AI, the reduced ability to target effectively thanks to the deprecation of cookies and an increasingly crowded marketplace, creative is king. 56% of all Meta Ads outcomes are attributable to creative.
When designing your creative, ask yourself the following three things:
> Is this memorable?
> Does it drive action?
> Is it the type of content YOU would engage with if you were a consumer?
If you’re struggling to create content in-house, AI creative platforms can help share the load. Tools like adcreative.ai will generate creative for you and even give you an optimisation score for that creative, based on Meta’s algorithm. The higher the optimisation score, the better the ad will perform.
AI generated content shouldn’t replace your content strategy, but it can absolutely complement it while supporting time-poor business owners and saving marketing team members from being constantly stuck in Canva.
Our digital marketing strategies do more than generate likes and clicks; they spark reactions that drive conversions and produce revenue returns. A catalyst for growth, tailored to you.
Speak to us today about tailoring a bespoke digital package for your needs.