In a move that will profoundly impact the digital realm, Google Chrome has begun rolling out its plan to eliminate third-party cookies. Read on to find out how these changes will affect your digital campaign, and how your PH strategist is responding.
Major Cookies Update: What You Need to Know
In a move that will profoundly impact the digital realm, Google Chrome has begun rolling out its plan to eliminate third-party cookies. Read on to find out how these changes will affect your digital campaign, and how your PH strategist is responding.
Cookies Update: What This Means for Users
Launched to a small percentage of randomly selected Chrome users in January 2024 and set to conclude by Q3, 2024, Google’s latest cookies update mirrors privacy-oriented updates seen in iOS, Firefox, and Safari, and represents a new era for user privacy, digital advertising, and analytics. Set to make traditional targeting methods less effective, advertisers must shift towards first-party data for personalisation and engagement.
What This Means for Advertisers
Chrome's cookie deprecation naturally poses challenges for digital advertisers and marketers. The removal of third-party cookies means that traditional methods of personalisation and targeting will become less effective. Marketers will need to adapt their strategies to rely more heavily on first-party data for personalisation and engagement. This shift may also impact measurement and reporting capabilities, as third-party cookies play a significant role in tracking user journeys across the web.
How PH is Responding
We are preparing for these changes by shoring up our strategy around first-party data collection, including focusing on lead generation campaigns to ensure we have as much information about our customers as possible. Talk to your strategist about what this means for you. They’re here to adapt your strategy and guide you through any necessary changes, including Klaviyo migration.
Our digital marketing strategies do more than generate likes and clicks; they spark reactions that drive conversions and produce revenue returns. A catalyst for growth, tailored to you.
Speak to us today about tailoring a bespoke digital package for your needs.