From an overview of our January performance metrics, to the exciting developments shaping the landscape of digital advertising, the following snapshot speaks to a month of innovation and growth in the world of Google Ads.
February Google Ads Performance
Revenue has surged by 23% YoY, driven by a 26% increase in spend, showing the substantial returns from strategic investment. Month-on-month, spend grew by 16%, contributing to an impressive 8% revenue uplift.
The standout performer continues to be Performance Max campaigns, which are delivering strong, consistent results. As these campaigns prove their worth, we’re ramping up budget allocation to maximise impact and ensure even greater returns.
With the continued success of Performance Max, the next phase will focus on optimising bidding strategies and refining audience targeting, which are essential to drive further growth, maximise efficiency, and boost profitability.
Looking ahead, there are plenty of exciting opportunities to optimise campaigns and capitalise on evolving trends. Ready to take your ads to the next level? Contact us to explore how we can optimise your campaigns for long-term success.
February Google Platform Insights
February brings fresh updates from Google to help businesses refine their digital strategy and maximise performance.
Enhanced Audience Targeting
Google Ads now offers demographic exclusions and behaviour-based segmentation, giving advertisers greater control over who sees their ads.
Bidding for Shopping Ads
Updates to automated bidding strategies prioritise high-intent shoppers, ensuring budgets drive better conversion rates.
Expanded Local Services Ads
More industries can now access Local Services Ads, boosting visibility for service-based businesses.
AI-Powered Ad Copy Suggestions
Google’s AI now provides real-time ad copy recommendations, helping brands optimise messaging for better engagement.
For more information about any of these updates and how they might benefit your campaigns, contact us today.