From an overview of our January performance metrics, to the exciting developments shaping the landscape of digital advertising, the following snapshot speaks to a month of innovation and growth in the world of Google Ads.
January Google Ads Performance
In the first period of 2025, we saw a 5.6% increase in revenue YoY, a positive indicator of sustained growth year-over-year.
Spend for this period was up 19% YoY, reflecting a stronger investment in marketing efforts compared to the previous year. The key driver behind this increased spend and revenue is Performance Max campaigns, which have proven to be incredibly effective. PMax saw a 52% increase in spend and a 49% increase in revenue YoY, underscoring its value in driving performance across multiple channels.
Looking ahead, optimising spend allocation and refining conversion strategies will be crucial to building on this momentum.
For more information about leveraging PMax and other channels to continue driving both revenue and conversions, talk to your strategist or email us at hello@ph.digital.
January Google Platform Updates/Insights
Google’s January updates bring exciting changes to help you level up your e-commerce game.
- Performance Max Enhancements: Target specific pages using URL keywords, exclude age groups for refined targeting, and customise campaigns for mobile, desktop, or tablet users.
- Demand Gen Campaigns: Easily reach customers across YouTube and Google platforms with channel control and expanded ad formats, including 9:16 vertical ads for YouTube Shorts.
- AI-Powered Shopping Ads: The option to showcase your products directly in AI-generated search results will mean optimising your product listings and ad creatives to appear in these AI suggestions will be crucial.
- Account Protection Tips: Stay secure by enabling 2FA, avoiding suspicious links, and regularly monitoring your campaigns for unusual activity.
By tapping into these updates, you can refine targeting, enhance creativity, and drive stronger results for your e-commerce business in 2025!
For more information about any of these updates and how they might benefit your campaigns, contact us today.