In addition to an overview of our own performance metrics, we’re excited to share the following developments that are shaping the landscape of digital advertising this month. From improved targeting options to enhanced measurement tools, March has been a month of innovation and growth in the world of Google Ads.
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Google Ads Performance and Platform Updates
In addition to an overview of our own performance metrics, we’re excited to share the following developments that are shaping the landscape of digital advertising this month. From improved targeting options to enhanced measurement tools, March has been a month of innovation and growth in the world of Google Ads.
March Google Ads Performance
In March, our Google ads performance showed stability in spending, with a 7% increase in CPM and a 6% decrease in CPC. Promisingly, we saw significant improvements in CTR, up by 9%, and a remarkable 40% surge in conversion value YoY.
MoM, while spending remained flat, we witnessed an 11% increase in conversion value and a 10% decrease in CPC, indicating successful campaign optimisation. These results underscore the effectiveness of our strategies in driving engagement and conversions.
Latest Google Platform Updates
Enhanced Local Search Features: Enhanced local ad extensions and geo-targeting options are enabling e-commerce businesses in New Zealand to better target and reach local customers.
Expanded Shopping Campaign Capabilities: New Shopping features to know include better product feed management options, enhanced product visibility on search results pages, and advanced bidding strategies tailored for e-com.
Mobile Optimisation Focus: As mobile commerce continues to boom, Google is emphasising responsive ad formats, improvements in mobile site speed, and new mobile-specific targeting to better capture mobile traffic and drive conversions.
Enhanced Measurement and Attribution: Advanced tracking capabilities, improved attribution models, and better integration with e-com platforms will allow businesses to better measure and optimise their campaigns for maximum ROI.
Our digital marketing strategies do more than generate likes and clicks; they spark reactions that drive conversions and produce revenue returns. A catalyst for growth, tailored to you.
Speak to us today about tailoring a bespoke digital package for your needs.