From an overview of our November performance metrics, to the exciting developments shaping the landscape of digital advertising, the following snapshot speaks to a month of innovation and growth in the world of Google Ads.
November Google Ads Performance
Brands leveraging Google Ads in November achieved a 16% YoY revenue increase, showcasing the platform's effectiveness during the busy holiday season.
Shopping Campaigns saw revenue rise by 30% MoM, highlighting their crucial role in converting high-intent shoppers. Success depended on accurate product feeds, competitive pricing, and visually appealing ads.
Performance Max (PMax) campaigns led the charge with a 54% MoM revenue increase. These AI-driven campaigns optimise bids, creatives, and placements across Google’s ecosystem, making them invaluable for scaling efficiently and capturing multi-channel demand.
Brand and Generic Campaigns also performed strongly, with MoM growth driven by brand loyalty and new customer acquisition. Generic campaigns effectively reached fresh audiences while brand campaigns capitalised on repeat customers during seasonal peaks.
These results underline the importance of balanced advertising strategies that combine automation, audience targeting, and campaign optimisation.
Google Platform Updates
GA4 now integrates with Merchant Center Recommendations, making it easier to identify and resolve product issues.
This update is designed to flag:
> Products disapproved due to missing details (e.g. GTINs).
> Configuration errors stopping products from appearing in Google Search.
Resolving these issues improves your visibility in Google Shopping and boosts both paid and organic traffic. You can find these alerts in Google Analytics under the Homepage, Insights Hub, or Acquisition Overview Report.
From there you can:
> Review flagged products in Google Analytics.
> Fix disapprovals by updating your Merchant Center account (e.g., add missing GTINs or correct feed data).
> Recheck to ensure listings are active.
Act now to avoid missing out on key Q4 sales opportunities! For more information, contact us today.