Meet the PH Team: Courtney Wymer, Head of Digital Strategy and Development
As our agency continues to thrive, we are thrilled to introduce some of the exceptional people contributing to the success of PH while achieving consistently impressive results for our valued clients.
Today we chat to our Head of Digital Strategy and Development, Courtney Wymer, about the most exciting changes happening in the digital marketing space right now, and what she looks for as a consumer of digital media.
What do you do as Head of Digital Strategy? Describe a typical day/week in your role.
I lead our team of expert strategists in developing and executing effective digital strategies across paid channels that maximise growth and ROI for our clients. I also manage a select few key clients whom I have built effective partnerships with over my 3+ years at PH. I love this because it keeps me ahead of what works on the platforms today.
A typical week for me includes WIPs with key clients, devising bespoke digital strategies for new clients, and re-strategising with individual strategists to ensure we are hitting each client’s business goals.
You have a wealth of experience working across a wide sector of the industry. What attracted you to digital strategy specifically?
I love the challenge of taking unique business problems and untangling these through effective strategy. I find creating tangible results for clients extremely satisfying, especially when you see your thoughts and ideas create actual dollars.
What’s the most important skill or learning you have brought to PH?
How to go above and beyond with a client, and to establish yourself as a partner rather than a supplier. SMEs in a growth mindset really value genuine advice that empowers them to make informed decisions across their whole business, outside of just their paid channels.
What’s something you have learned in your current role?
That platform results don't equal business results. High ROAS and revenue means very little when you're not taking into consideration margin, and what your platform results actually mean for the bottom line.
What’s an exciting change happening in the digital marketing space right now?
AI. It can build value for time-poor small business owners through effective content creation, and unlock digital insights on the customer journey for brands hungry for customer data.
How do you manage client expectations in such a rapidly-moving environment?
It’s important to be transparent and solutions-focused. Not every digital strategy is going to work instantly, and there's no point in sugar-coating the hurdles a business will face in achieving growth. Every problem presents an opportunity in my eyes, but this conversation begins with honesty and transparency.
What do you look for as a consumer of digital media?
Entertainment, directness, relatability and a solution to my pain points. As digital consumers we are being marketed to constantly, which can be overwhelming. Hitting these marks means I’m much more likely to respond to your message and connect with your brand.