Paid Ads Success Story: How PH Digital Scaled An E-commerce Client's Monthly Revenue from $87k to $237k

When this online retailer first engaged with PH Digital, they faced significant challenges that hindered their growth in a competitive marketplace. 

Despite their potential, they struggled with low brand equity, a lack of paid advertising data, and customer resistance to their products. With a comprehensive strategy tailored to their unique needs, we embarked on a journey to redefine their brand presence and drive substantial revenue growth.

Challenges:

This client arrived at PH Digital with several critical issues:

• Lack of Historical Data: With no previous paid advertising data, developing an effective paid strategy was challenging.
• Lower Brand Equity: Their visibility and recognition in the marketplace were lacking, affecting customer trust.
• Creative Limitations: Insights into their key audience groups were insufficient, resulting in uninspired creative direction.
• Customer Resistance: There was notable hesitance from customers regarding the products offered, necessitating a shift in approach.

Solutions:

To address these challenges, we implemented a multifaceted strategy:

1. Targeted Market Launch
   We began by launching targeted campaigns in key markets, utilising test audiences aligned with their customer profiles. This approach allowed us to gather valuable data, shaping our campaign strategies for optimal performance across the sales funnel.
   
   
2. Website Optimisation
   Over a course of two years, we undertook a comprehensive reskin and refresh of their website. This initiative was aimed at optimising the user experience, ultimately increasing conversion rates and encouraging purchases.
   
   
3. Strategic Remarketing
   From day one, we deployed an approachable remarketing strategy across Facebook and Google, nurturing the organic community. By segmenting audiences, we enhanced budget control and gained insights into cost-per-acquisition (CPA), enabling us to create tailored scaling plans that aligned with client goals for audience expansion.
   
   
4. Creative Testing and Content Strategy
   We conducted extensive creative testing to refine our content strategy. This ensured that the right messaging reached the right audience at every stage of their customer journey. Our focus on cost-saving education, leveraging brand ambassadors and review-based content, resonated with potential customers.
   
   
5. Media Scaling Plan
   We developed and implemented a new media scaling plan aimed at driving year-on-year sales growth. By analysing search volume and cost-per-click data on stocked brands, we restructured Google campaigns to incorporate effective brand-specific strategies.

Results:

The results of our partnership have been transformative:

• Revenue Growth: The brand's revenue skyrocketed from $12K in 2018 to an impressive $2.85M in 2022.
• Monthly Revenue Increases: Monthly averages have consistently risen, from $87K in 2020 to $237K in 2021, with the client currently experiencing a 22% increase compared to last year.
• Global Expansion: Given their phenomenal results over the past four years, this brand is now taking on the global market. PH Digital successfully scaled them into Australia in 2024, with imminent plans to move into the US and UK.

Conclusion:

Through a collaborative approach and strategic execution, PH Digital helped this client overcome initial challenges and unlock significant growth potential. Our data-driven insights and targeted strategies not only improved their market presence but also solidified their standing as a leader in their retail niche. 

This case exemplifies how a tailored digital strategy can lead to remarkable outcomes, and we look forward to driving further success for our clients in the future.

Are you ready to transform your brand’s growth? 

Contact PH Digital today to learn how we can help you achieve similar results!

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