From an overview of our June performance metrics, to creative trends shaping the landscape of TikTok marketing, the following snapshot speaks to a month of innovation and growth in the world of paid social advertising.
June Meta Ads Performance
MoM Performance: Spending increased by 7%, with revenue rising by 12%. Return on ad spend (ROAS) improved by 11% compared to the previous month, likely influenced by increased sales activity as highlighted in the earlier e-commerce overview.
YoY Growth: Year-on-year, spending has risen by 12%, while revenue surged by an impressive 48%. These figures underscore significant growth and effectiveness in our paid social strategies compared to the same period last year.
Looking Forward: TikTok is solidifying its position as the most-used social media platform, with the average user clocking up 30 hours per month on the app – significantly more than the average Facebook user’s 17 hours per month.
Whether your audience is in NZ, Australia or beyond, the benefits of TikTok advertising to your business are well worth exploring. And with endless tools at your fingertips – including the recently launched TikTok Content Creator Marketplace – it’s never been a better time to get in touch with us and talk TikTok.
TikTok Content Creator Marketplace
Now available in several APAC territories including Australia, the Content Creator Marketplace is a solution for resource-strapped businesses who want to make an impact on TikTok.
Access a Global Pool of Talent: Choose from over 800,000 qualified creators worldwide. Invite them to collaborate on your campaign or review applications from interested creators.
Craft Authentic Connections: Collaborate closely with selected creators to produce high-quality, authentic content that resonates with your audience. Review and approve concepts and final videos before they go live.
Real-Time Performance Insights: Monitor your TikTok content's performance in real time, gaining invaluable first-party data and insights directly from the platform.
Streamlined Campaign Management: Manage videos from multiple creators with a consolidated campaign report, simplifying your campaign oversight.
Ready to elevate your brand's storytelling and engagement on a global scale? Talk to your strategist or email us today at hello@ph.digital.