From an overview of our October performance metrics, to creative trends shaping the landscape of Meta marketing, the following snapshot speaks to a month of innovation and growth in the world of paid social advertising.
October Meta Ads Performance
MoM Performance: In October, we saw a 5% increase in ad spend, although revenue decreased by 1%. Over the past two months, there has been a gradual rise in advertising spend, but purchase growth has remained largely flat, with minimal movement overall.
YoY Growth: October saw a substantial 60% increase in ad spend, alongside a 35% rise in revenue. Between September and October, spend surged by an average of 50%, reflecting a strong focus on building brand awareness. With CPMs (cost per thousand impressions) up by 30% year-on-year, advertising has become more expensive as more brands turn to social media for their campaigns.
Looking Ahead: To safeguard your campaigns during the busy peak trading season, we recommend setting up a backup ad account in your Business Manager. This will help mitigate any potential disruptions should your primary ad account experience issues. Please reach out to your strategist for guidance on how to set this up
Global Paid Social Landscape
When it comes to social media, timing is key to boosting your organic reach and driving engagement. Hootsuite’s 2024 study has identified the best times to post across various platforms, helping brands make the most of their content.
- Facebook: The optimal time is 7:00 AM on Saturdays. Early posts catch users before their weekend plans take over, allowing your content to stand out.
- Instagram: For Instagram, post between 5:00 AM and 7:00 AM on Wednesdays. Users are more likely to engage first thing in the morning or during their mid-week break.
- X (Twitter): The best window is 10:00 AM – 1:00 PM on Mondays and Tuesdays, when users are actively catching up on news and trends.
- LinkedIn: The ideal times are 7:00 AM – 8:00 PM on weekdays, particularly in the morning or late afternoon, when professionals are most likely to check their feeds.
- TikTok: 3:00 PM on Thursdays is when TikTok’s audience is most active and likely to engage with content.
- Threads: 8:00 AM on Tuesdays is the optimal time for reaching early risers and those checking their feeds before the workday starts.
- Pinterest: 12:00 PM on Fridays sees users looking for inspiration, perfect for showcasing e-commerce products.
For e-commerce brands, posting at these peak times can significantly increase your visibility and engagement, driving more traffic to your site and improving conversions.
For more information on the latest Meta updates, contact us today.