From an overview of our September performance metrics, to creative trends shaping the landscape of Meta marketing, the following snapshot speaks to a month of innovation and growth in the world of paid social advertising.
September Meta Ads Performance
Month-on-Month Performance: In September, we saw a 9% increase in spending, although revenue fell by 1%. Purchases remained flat compared to August, indicating a slight decline in customer spending on this channel.
Year-on-Year Growth: September delivered impressive results, with a 55% increase in spending and a 21% increase in revenue. Both reach and impressions soared by over 50%, as brands increasingly utilise this channel to drive awareness and engagement. While cost-per-click (CPC) has risen year-on-year, averaging $0.67, the overall cost per thousand impressions (CPM) remains cost-effective at $15.
Looking Ahead: As we prepare for the upcoming Black Friday/Cyber Monday (BFCM) season, we are in the final stages of planning. It’s essential to align your creative strategy with budgets and targets. Please ensure your creative materials are submitted to your strategist by Monday 4th November to guarantee everything is set up accurately and effectively.
Global Paid Social Landscape
Meta's Year-End Ad Updates for Holiday Shopping.
> Enhanced Discount Codes: Notifications for discount codes are now more prominent, with automatic application at checkout. Advertisers can showcase these codes through overlay ads.
> Updated Reminder Ads: New overlays on feed posts will keep offers top of mind, driving higher engagement. Meta is also increasing the frequency of reminder notifications.
> Expanded Site Links: Brands can now add multiple landing pages to a single image or video ad in the Facebook Feed for greater flexibility.
> In-Store Shopping Promotions: A new promotion type targets users likely to shop in-store based on past engagement and location.
> Tourist Targeting: Businesses can now reach potential tourists considering holiday trips. Users searching for activities may see ads from local businesses aiming to capture seasonal sales.