Our Take on the Latest Digital Marketing Trends
In this monthly digest of the digital updates making waves across the web, we share the TL;DR version (that’s “too long; didn’t read”) , and our expert team’s top takeaways.
TikTok BOOM!
TikTok’s Shop feature continues to redefine social commerce. Brands like Kylie Cosmetics and Gymshark are leveraging TikTok’s platform for direct-to-consumer sales, seamlessly integrating shopping with entertainment.
> Our Take: With viral trends like the #TikTokMadeMeBuyIt hashtag, 2025 is shaping up to be a major year for brands to tap into TikTok’s highly engaged audience and create viral moments that drive conversions directly through the platform.
E-com’s AI Glow-Up
TechCrunch reports that brands like Sephora and L'Oreal are using ChatGPT-powered chatbots to provide personalised shopping experiences, while AI-driven virtual try-ons continue to grow in popularity.
> Our Take: Integrating AI tools like chatbots and virtual try-ons into your e-commerce store will not only boost engagement but also increase conversions by offering a personalised, seamless experience.
UGC For the Win
Doritos has reintroduced its Crash the Super Bowl campaign, inviting fans to create their own 30-second ads for the Super Bowl. Participants can submit their creations and vote for their favorites, with the winning ad set to air during the Super Bowl.
>Our Take: This campaign exemplifies the power of user-generated content in engaging audiences and enhancing brand visibility. Talk to us about a UGC strategy that will foster community and create authentic connections with your customers.
Podcast on Repeat
A PH Digital fave, The Digital Marketing Podcast features insights on AI-powered marketing automation, social commerce strategies, and trends for 2025.
> Our Take: Staying ahead of digital marketing trends is key to success. Subscribing to industry podcasts is the easiest way to stay across the latest strategies and innovations that could impact your business.
The Business of Influence
Retail Dive reports that Lululemon’s influencer campaign in January, featuring top fitness influencers, has boosted engagement and brand loyalty.
> Our Take: Influencer marketing continues to be a powerful tool for driving brand awareness. Ask us about leveraging the right influencers for your brand to create authentic connections and expand your reach in 2025.