Our Take on the Latest Digital Marketing Trends
In this monthly digest of the digital updates making waves across the web, we share the TLDR version (that’s “too long; didn’t read”) , and our expert team’s top takeaways.
Questions around AI
ChatGPT’s new image generator lets users create Studio Ghibli-style visuals, delighting fans but raising ethical concerns. Legal experts warn this could breach copyright laws.
> Our Take: Although AI-generated content can significantly boost engagement, reach, and user participation, it also highlights the risks: using recognisable styles without permission can lead to legal trouble and brand backlash. This is a lesson in balancing creativity with responsibility. Leveraging such tools in an ethical manner can enhance campaigns, build community and position a brand as both innovative and respectful of creators.
Touch Grass
Designed to help users reduce their screen time by blocking certain apps until they physically go outside and literally, touch grass. Users select which apps to block, and access is granted only after verifying outdoor activity through a photo.
> Our Take: Touch Grass taps into value-based marketing, appealing to purpose-driven consumers. This approach demonstrates how interactive, experience-led engagement can deepen user connection. It’s a reminder that attention isn’t guaranteed, and that meaningful, well-timed interactions can be more powerful than constant visibility.
DTC Newsletter
Offering practical insights for DTC brands that rely on results-driven strategies. It features breakdowns of successful campaigns, email flows, and retention tactics—all aimed at improving your ROI. It’s a valuable resource for those looking to optimise campaigns and stay ahead in the fast-moving DTC space.
> Our Take: As a direct-to-consumer brand, actionable insights are non-negotiable. You’ll find relevant examples of what’s working in paid ads, email marketing, and retention strategies—plus new tools and tactics to test. It’s a way to stay sharp and optimise your growth using real-world examples, not just theory.
Tariffs Heating Up
With President Trump planning further tariff hikes on Chinese imports, worsening global market turmoil and recession fears are increasing. As stocks dive and inflation risks grow, businesses may face tighter budgets, shifting consumer habits, and supply chain issues—demanding more agile, adaptive strategies.
> Our Take: Staying agile is key. Prioritise high-ROI channels, tailor messaging to emphasise value, and be transparent about any delays. Diversify suppliers to reduce risk, and closely monitor global trends to remain competitive.
Action Figure Craze
The growing trend of AI action figures reflects consumer demand for personalised and nostalgic products. This presents opportunities to boost engagement and brand loyalty. Its popularity on social media also opens doors for organic, user-generated marketing.
> Our Take: This trend emphasises that customers value unique and personal experiences. Also, leverage the social media buzz by encouraging user-generated content to increase organic reach and build community around your brand.
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