SEO Success Story: How PH Digital Grew This Beauty Client’s Organic Traffic by +176% in Three Months

They initially approached us with a goal of boosting website traffic, increasing conversions, and establishing themselves as the number one destination for natural skincare products.

Our Strategy:

After evaluating their existing setup, our SEO specialists developed a comprehensive strategy that included the following key recommendations:

• Resolve Technical Issues: Address and eliminate technical problems swiftly to ensure a smooth and effective user experience.
• Enhance SEO Elements: Focus on optimising content, building high-quality backlinks, and improving other SEO aspects to strengthen search engine visibility.
• Outrank Competitors: Implement strategies to surpass competitors in search rankings, ensuring market dominance.
• Achieve Top Rankings: Aim to secure first-page rankings for the majority of relevant keywords to maximise online visibility.
• Improve User Experience: Enhance the overall site experience to showcase expertise and highlight the value of the brand’s products, encouraging user engagement and conversions.

The Results:

Three months on from developing and implementing a robust SEO strategy, our efforts have resulted in the following tremendous gains:

• Click Increase: Over the past three months, clicks have risen by 8.1% compared to the same period last year. This indicates a growth in the number of users engaging with the site.
• Impressions Growth: Impressions have increased by 5.37% in the last three months. This suggests that the website is appearing more frequently in Google search results for various queries.
• Technical Issues: Many technical issues reported in Google Search Console have been resolved, and Google is now spending less time addressing these problems.
• Traffic Source: Organic search remains the primary driver of traffic to the website, with the highest rate of growth.
• Organic Traffic Growth: From January to July 2024, organic traffic surged by 176.41% compared to the same period last year, highlighting a substantial increase in visitors coming from search engines.
• Revenue from Organic Traffic: Revenue generated from organic traffic has risen by 121.52% YoY, making it the highest source of revenue and underscoring the significant impact of SEO on this client’s overall digital performance.

How We Did It:

To strengthen the client’s SEO strategy, improve site performance, and enhance their digital presence, we implemented several key actions:

• Shopify Duplication Audit and Review: We identified and addressed content duplication issues to improve search visibility.
• Resolve Technical Issues: We tackled various technical problems that were hindering site performance.
• Robots.txt File Optimisation: We optimised the robots.txt file to ensure search engines could effectively crawl the site.
• Page Titles & Meta Descriptions Optimisation: We refined page titles and meta descriptions to enhance click-through rates.

By executing these strategies, we achieved significant results: an 8.1% increase in clicks, a remarkable 176.41% rise in organic traffic, and a 121.52% boost in revenue. These improvements solidified the client’s position as a market leader in their retail niche.

Is your current SEO strategy holding you back from hitting your business goals?

Talk to us today at hello@ph.digital.