Our strategists stay across the month's most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to the global SEO landscape in August.
Core Update: In August, Google rolled out a significant core update aimed at enhancing the quality of search results by prioritising content that users find genuinely valuable.
This means that content created with the sole intent of performing well in search results, rather than providing real value to readers, may now be less favourably ranked. The update underscores the importance of developing high-quality, user-centric content that answers questions and meets the needs of your audience, rather than focusing purely on SEO tactics.
If you’ve noticed fluctuations in your traffic and rankings, it’s likely due to this core update. A drop in your site’s position or traffic does not necessarily reflect poorly on the quality of your content; rather, it indicates that Google is reassessing and realigning its ranking algorithms to better serve users.
Bug in Rankings: Google has also resolved a bug in its search rankings system which may have temporarily affected your site’s visibility and ranking performance.
Takeaways: To remain resilient in the face of these updates, focus on producing high-quality content that genuinely addresses your audience’s needs and demonstrates your expertise. By prioritising user value and relevance, you can better align with Google’s evolving criteria and enhance your site’s performance in search results.