Our strategists stay across the month's most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to the global SEO landscape in December.
Focus on Search Intent
Google’s latest Core Algorithm Update prioritises content that directly answers user queries. This means your product pages, blog posts, and FAQs need to match what customers are searching for.
- Use clear product descriptions that address common questions.
- Add helpful content like gift guides or how-to articles.
- Review your site’s search performance using Google Search Console.
Local Search Enhancements
While this functionality is not yet available in NZ, Google is rolling out an update that helps users find specific products nearby. If you have a physical store or click-and-collect, you can prepare for this opportunity.
- Update your Google Business Profile with accurate product availability.
- Use structured data (schema markup) to help Google learn your inventory.
Smarter Crawling
Google has refined how it indexes sites, focusing on high-value pages. For e-commerce sites with large catalogs, this matters.
- Remove outdated product pages and fix broken links.
- Use internal links to highlight your most important pages.
By adapting to these updates, you’ll boost your site’s visibility and create a better shopping experience for your customers.
Reach out to us at hello@ph.digital for help optimising your SEO strategy.