Our strategists stay across the month's most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to the global SEO landscape in February.
February’s SEO updates are impacting your brand’s online visibility and customer conversion rates. Here’s what you need to know:
New priceType Feature
Google has refined how pricing appears in search results, making it easier for businesses to highlight discounts and loyalty pricing. A new priceType feature allows businesses to show strikethrough pricing (original vs. sale price), while validForMemberTier (beta) helps display exclusive discounts for loyalty members.
If you run promotions or offer member-only deals, now’s the time to update your structured data to ensure accurate pricing in search results.
Google Review Glitch
Another recent issue impacted Google Business Profiles, where some businesses saw a drop in displayed review counts. The good news? No reviews were lost – this was a display glitch, and Google has restored most profiles. If your reviews still seem off, expect a fix soon.
AI-powered Search Results
Finally, Google’s John Mueller confirmed that AI-powered search results will enhance traditional listings, not replace them. That means high-quality, relevant content is still the key to ranking well in search. Focus on content that answers customer questions and matches their intent.
Key Takeaways:
- Pricing updates improve how discounts and loyalty offers appear in search.
- A temporary glitch affected Google Business Profile reviews, but no reviews were deleted.
- AI in search results supports, rather than replaces, traditional SEO – content quality remains crucial.
Talk to us today about enhancing your SEO strategy!