Our strategists stay across the month's most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to the global SEO landscape in January.
In January 2025, Google announced some key changes that affect your website’s visibility in search results.
Removal of breadcrumbs
Breadcrumbs, which usually show the page’s path (e.g., Home > Product > Shoes), will no longer appear on mobile screens. This is to provide a cleaner, more user-friendly display on smaller devices. While this change doesn’t require any immediate action, it’s important to focus on clear and concise domain names and solid internal linking for mobile SEO.
Abuse policy update
Google has updated its site reputation abuse policy to make it clearer what qualifies as a violation. If you’re working with third-party content or sponsored material, it's a good idea to review these guidelines to avoid any issues with Google’s policies.
New SEO Insights
Google’s updated documentation provides new insights into crafting search-optimised content. To maintain or improve your search rankings, prioritise content that is both user-friendly and search engine-friendly. Focus on clear headings, engaging metadata, and overall readability to keep both users and search engines happy.
Key Takeaways
- Adapt mobile SEO strategies by simplifying domain names.
- Review policies on site reputation if you use third-party content.
- Optimise your content by following SEO best practices to boost visibility.
Reach out to us at hello@ph.digital for help optimising your SEO strategy.