Our strategists stay across the month's most pivotal algorithm adjustments so you don’t have to. The following is a brief overview of changes to the global SEO landscape in September.
Google Policy Spam Update: Google has revised its spam policy to clarify guidelines on spam-related practices. Key changes include expanded definitions of spam, clearer explanations of manipulative practices, and updated examples to help webmasters identify violations. These updates aim to improve transparency and assist webmasters in aligning with Google's standards.
Recent Algorithm Update Guidance: Google has provided insights on its latest ranking update, which focuses on enhancing search quality. This update rewards high-quality content that meets user needs while filtering out low-quality and spammy sites. Emphasis is placed on E-A-T (Expertise, Authoritativeness, Trustworthiness), with guidance for webmasters on aligning their content with Google's expectations to mitigate negative impacts.
Expanded Video Structured Data: Google has introduced a new property for video elements in structured data, allowing creators to specify the intended audience for their videos. This aims to improve search result visibility and enhance targeting and engagement. Webmasters are encouraged to implement this new structured data to optimise their video content effectively.
Key Takeaways:
- Focus on creating high-quality content that demonstrates your expertise.
- Utilise updated structured data to improve visibility and performance in search results.