TikTok, Meta, and the Changing Future of Social Advertising
A Playbook for APAC Brands and Beyond.
The digital world thrives on change, and 2025 is shaping up to be a year of seismic shifts.
- In the U.S., TikTok faced a download ban starting January 19, 2025. However, this has since been delayed by an executive order which has restored services for existing users.
- Meanwhile, Meta’s decision to scale back fact-checking for political content is raising eyebrows about platform trustworthiness.
While these developments create a degree of uncertainty, the message from the PH team is simple: there’s no need to panic. Our experienced digital strategists have weathered the rise and fall of platforms like MySpace and Vine – and we know how to adapt, evolve, and thrive in any scenario.
For now, TikTok and Meta remain dynamic platforms for engaging audiences, and for businesses in New Zealand and Australia in particular, this is an opportunity to recalibrate and future-proof your approach – not step away.
Our Recommendations: Adapting to Change with Confidence
As the digital landscape shifts, PH Digital is here to ensure your brand thrives with strategies that are adaptable, resilient, and results-driven.
- Stay the Course: If TikTok or Facebook are delivering strong results for your brand, there’s no need to hit pause. These platforms remain critical for engagement and growth, especially in the APAC region, where TikTok continues to dominate. Our team is closely monitoring developments across both platforms, and is ready to pivot your strategy if necessary.
- Diversify Your Channels: Relying too heavily on a single platform is risky in an ever-changing digital world. Diversification not only spreads your exposure but also strengthens your marketing impact. By repurposing your TikTok or Facebook content for Instagram Reels, YouTube Shorts, or other emerging platforms, you can tap into new audiences while maintaining a cohesive message. Our team will guide you in building a robust omnichannel presence that keeps your brand visible and relevant.
- Strengthen Your Owned Channels: Your website, email, and SEO strategies are the backbone of your digital presence. These owned channels provide a direct line to your audience, unaffected by changes on third-party platforms. We’ll help you optimise these assets to ensure seamless communication, better customer experiences, and a future-proofed foundation for your business.
Despite global changes to TikTok and Meta, the APAC market remains steady and full of opportunity. Let us handle the monitoring, strategy, and execution, so you can focus on growth and innovation.
Together, we will excel in 2025!